Equipment expertise
Microplate Readers
Absorbance, fluorescence and luminescence readers matched to buyers’ assays.
Our expertise in microplate readers
Microplate readers detect biological and chemical events in microtiter plates. We know the single- and multi-mode landscape across absorbance, fluorescence and luminescence — and how to sell each into the right workflow.
Who buys it
ELISA, protein quantification, enzyme kinetics, cell viability and high-throughput screening labs.
Makes & product lines we know
- BioTek
- Molecular Devices
- Tecan
- PerkinElmer
- Thermo
…and more. Our team stays current across makes and models.
How we sell it
- Technical positioning and application-fit guidance for buyers
- Positioning against competing makes and models
- Expert answers to specification and performance questions
- Configurations and options matched to each buyer’s workflow
Related expertise
Flow Cytometry
Analyzers and cell sorters sold into immunology, oncology and cell-biology labs.
See our expertise
Centrifuges
Benchtop, floor and refrigerated centrifuges — a staple across every lab type.
See our expertiseChromatography Systems
HPLC, UHPLC, FPLC and GC systems positioned for analytical and purification buyers.
See our expertiseSales consultation
Ready to sell more microplate readers?
Put our technical positioning, buyer outreach and deal support behind your inventory.